Rich Pins.  You hear people saying you need them on your site, but do you understand what they are and why Rich Pins matter?

If you are new to blogging or just to Pinterest, you are probably reading everything you can about Pinterest marketing.  You probably notice that most of them say pretty much the same thing about setting up your account, pinning schedules, etc.  You may also see them all mention that you need to get Rich Pins.

 

WHAT IS A RICH PIN?

Simply put, Rich Pins are pins which include additional information right on the pin itself.  They highlight additional information directly in the pin.  Doing so can make the pin more relevant to the pinner,  who in turn may like, pin or even click through the pin to learn more.

Here is an example of a recipe, which uses Rich Pins.  The title includes additional details about the pin, including the time to make and the number it serves.  Without Rich Pins, it would say Easy Stuffed Peppers.  Nothing more.

rich pin sample

 

There is more here which makes this pin stand out. If you scroll down on the pin, you will see that it includes the ingredients  – right on the pin!  That makes people want to pin it more and can increase clicks to your site where they can get more details.

Screen Shot 2016-08-29 at 8.41.36 AM

DOES THIS WORK ONLY FOR RECIPES?

Nope – not at all!  Rich Pins can help with all of your blogging content.   Here are the types of Rich Pins you can have on your site:

Place Pins. These pins include an address, phone number – and even a map – right on the pin!  This can assist people in locating your company without having to leave Pinterest.

Article Pins. These Rich Pins include the headline, author and story description.  This helps pinners track down (and save) the articles which matter most to them.

Product Pins. I love this one for anyone who sells products (whether your own or via an affiliate link)!  These pins include real-time pricing and even share where you can find the product so that your readers can buy it.

App Pins. If you have an app, these Rich Pins will allow readers to download it directly from Pinterest (only available with iOs apps).

Movie Pins. These Rich Pins include reviews and details about the cast members.  As a bonus, they include the movie rating too – all right on Pinterest.

Recipe Pins.  These pins include additional details such as ingredients, cooking time and even number of servings.

 

WHY DO I NEED RICH PINS?

 

This is a common question that many have.  Pinterest marketers wonder if this makes a difference.  Here are the reasons why you need to enable Rich Pins.

Traffic Boost. When readers can get much of the information they need to know about the link before they click over, they are often more likely to click.  Consider a product, for example.  If you see the price, where to buy it and details about the item, you would probably click over to buy it.  However, if you only saw a shirt and nothing more listed, you may pass.  It really can encourage clicks to your site, which therefore increases traffic.

More Information. Pinners want information.  They want to know as much about your pin as they can.  The more information that you can provide, the more relevant your pin is and the more likely they are to save the pin.

Price Alerts. This is an awesome feature about Rich Pins which include pricing details. If the price drops by more than 10%, Pinterest shoots an alert out to all of the people who pinned your product.  That is free advertising for you!

 

HOW DO I GET RICH PINS?

Pinterest has a great explanation to help you get started using Rich Pins.  You can find that here.  I will share some additional detail below.

WORDPRESS (SELF-HOSTED)

Add Meta Data.  This is necessary to ensure that your pin will pull in the right content. If you use WordPress, I highly recommend the Yoast SEO plugin.  This is one of the best plugins you can add to your site to assist your posts in being SEO friendly.

The one thing you need to know once you have this installed is to click on SEO > Social > Facebook.  From there, check the box that says “Add Open Graph Meta Data.”  This puts the code you need directly onto your blog posts, without you manually having to do so.

Validate Your Content. Pinterest needs to see content from your site.  Go find any post and validate it.  It does not matter which one you use, and you only have to do this for once.

Copy the URL for your post and open the Rich Pin Validator.  Paste in the URL and hit enter.  You should see a message that lets you know that your pin was validated. You should also see a pop up which says “APPLY NOW.”

Next, you will see an additional pop-up which shows your website’s domain and the HTML tags.  Click “APPLY NOW,” and you are done!

Wait to hear from Pinterest. It can take anywhere from 7 – 10 days for Pinterest to notify you that you’re site is approved and now has Rich Pins.  Pin your content, as usual, going forward and the Rich Pin content will pull in automatically for you.

 

BLOGGER

Add Meta Data.  Unfortunately, adding this in is not as simple as it is on WordPress.  There are not any plugins available, which means you will need to hard code this into your site.  It will take more work, but follow these steps to get it set up on your site.

First, go into Settings > Search Preferences > Meta Tags.  You will want to enable Descriptions.  Make sure you enter a brief description of your site (make sure you include any appropriate keywords).

Next, you need to make sure that you enable the right description.  You will have to do this, or Rich Pins will pull in the first few lines of your content with each article you create.  To update this section go into Posts > New Post/Edit Post.  Look on the right for Search Description.  Update your description for the content here (again, including keywords for your post).

Next, go into your HTML and add in code.  If you are not comfortable doing this, you may wish to reach out to your IT person or find someone to do this for you.

To update the code go into Template > Edit HTML > Click in the HTML Editor Box and press CTRL/CMD, which will bring up the search bar.  You will want to search for:

<b:includable id=’post’ var=’post’>

Once you bring up that line of code, enter the following directly below this (but do not overwrite any text after this wording – past this BETWEEN the lines of code you see).

<meta expr:content=’data:post.title’ property=’og:title’/>
<meta expr:content=’data:blog.metaDescription’ property=’og:description’/>
<meta content=’article’ property=’og:type’/>
<meta expr:content=’data:blog.url’ property=’og:url’/>
<meta expr:content=’data:blog.title’ property=’og:site_name’/>
<meta expr:content=’data:post.timestampISO8601′ property=’article:published_time’/>
<meta content=’BLOG TOPIC’ property=’article:section’/>
<b:loop values=’data:post.labels’ var=’label’>
<meta expr:content=’data:label.name’ property=’article:tag’/>

</b:loop>

You will also need to change the BLOG TOPIC to be the main topic (which means the Rich Pin Type).  This adds the open graph data needed to each blog post so that it can use the information which is already there.  You will need to update the meta tag so that it looks like this:

<meta content=’article’ property=’article:section’/>

Note: Change article to recipe or movies, or app, etc – which ever rich pin you are using.  If you have errors validating your content, you might also try blogging instead of the rich pin type.

Hit SAVE!!

Validate Your Content. Pinterest needs to see content from your site.  Go find any post and validate it.  It does not matter which one you use, and you only have to do this for once.

Copy the URL for your post and open the Rich Pin Validator.  Paste in the URL and hit enter.  You should see a message that lets you know that your pin was validated. You should also see a pop up which says “APPLY NOW.”

Next, you will see an additional pop-up which shows your website’s domain and the HTML tags.  Click “APPLY NOW,” and you are done!

Wait to hear from Pinterest. It can take anywhere from 7 – 10 days for Pinterest to notify you that you’re site is approved and now has Rich Pins.  Pin your content, as usual, going forward and the Rich Pin content will pull in automatically for you.


You’re done!  You now should have rich pins enabled!  This really can make a difference when it comes to how your pins are viewed on Pinterest.

Make sure you’ve already read our Ten Tips to Be Successful on Pinterest and also Six Tips to Make a Viral Pin!