You’ve done it! That epic blog post is finished. You did the proper keyword research, proofed, edited, and hit the publish button!
But do you know what you do next?
Your blog post is not the next field of dreams. Just because you wrote it does not mean “they will come.” Not even close.
Chances are you put your blog post onto social media – once. That’s it. Unfortunately, that is not how it works.
The truth is you will spend 20% of your time writing and the other 80% promoting it.
Even an article that is perfectly optimized for organic search must still be promoted. How do you do that? Let’s go through everything you need to do as soon as you hit publish.
What to do after you publish a blog post
The truth is there is a lot you need to do once you hit the publish button on your site. If you are just getting started, that can be a lot to remember. Here’s an easy-to-follow list to make sure you don’t forget any important steps.
1. Re-read and edit
Let’s face it, none of us are perfect. And, even if we have edited our posts a few times, there may be things we missed.
Once the post is on your site, open and look at it as a reader. Things to look at include:
- Does it flow well?
- Is there enough white space?
- Are the ads (if any) interfering with reading?
- Is it free of typos and errors?
Spend a few minutes rechecking the article. Use an editing tool, such as Grammarly, to help you catch the errors on your site.
Pro Tip: Make sure you also check it on your phone and tablet as more and more people will visit your site via a mobile device.
2. Use images that pop
Graphics and images make all the difference on a blog post. They can invoke emotion and draw the reader in so they will want to read.
Add the properly sized image to your post. If the article is longer, consider adding a couple of them to break up the text to make it easier to read.
If you don’t have your own images, consider buying stock photos through a site, such as Deposit Photos, where you can find the perfect image to use in your article.
3. Ensure it is optimized for SEO
You want your content to be found and read, and the best way to do that is through SEO (search engine optimization). That means you need to use the proper alt text on your images, keywords in the heading and content, and a killer blog post headline that will get clicks.
Without proper SEO, you will have to rely on social media and hope that the algorithms play in your favor so people can find your site.
Learn more: The Beginner’s Guide to SEO
4. Use your links!
Linking is an important factor when it comes to SEO. You will want to remember to link to related content on your site. Make sure you also link to a credible source to back up your data (also called external links).
Even if you can find a way to add in only one link, do it. One is better than none.
5. Include your Call-To-Action
Every post you create should be done with intent. The goal might be to get more sales of affiliate products. It could also be to grow your email list.
Make sure you have an opt-in box on your post to get your reader to want to sign up for your list! Consider the lead magnet and placement to get a higher conversion rate from those who read your post.
6. Make your social media graphics
You have an image for your post, but the reality is that it may not work well on social media. Each social platform has image and graphic standards you will want to meet.
Take the time to create the social media graphics that will pop to get the click to your site.
7. Share your post on social media (including Pinterest)
Once your post is done, share it in your Facebook Group or on your page. If you have a strong following on Twitter, make sure you post it there.
You might have an engaged audience on Instagram, so that is where you should share it. Then, you will want to pin it onto Pinterest.
The truth is, you should share your article on all platforms where your reader hangs out. That means, if they aren’t on Twitter, don’t waste your time sharing there.
Social media is a powerful tool, but only if you use it to find your ideal reader, and you aren’t simply sharing without purpose.
Read more: The Secrets to a Thriving Facebook Group
8. Email your list
People have signed up for your newsletter as they want to keep up to date with your content. That means you should email them! But, don’t say, “here is my latest post,” and drop a link. How boring is that?
Start with a subject line that makes them want to click! It needs to make them so interested that they can’t help but open the email.
When you write the email, grab one thought about the article, and discuss that. Go into detail and give them a link to read more. That gets you traffic back to your article.
9. Engage with comments
Whether the comment is on Facebook, your blog post, or another social platform, be sure you respond! When you talk to others who have taken the time to comment, it shows you care. It is how you make connections.
People want to be a part of something. A simple response to their comments can make that happen. That person will be more interested in reading, sharing, and commenting on your other articles, turning them into a raving fan.
10. Repurpose your content
A smart way to make your articles do even more is to use the content in creative ways. How do you do this? It is pretty simple:
- Use a quote to make a meme
- Create a video around the content
- Write another article as a spin-off from this on
- Use a single line from the article to use on social media status and tweets
You’ve put thought into writing the article — grab pieces of it to get people interested and want to read what you have to share.
11. Add the article to your social calendar
You can’t share your article one time and think that is enough. It is not. You need to share it again and again.
Grab your social media calendar and add the new article to the schedule. Be sure you share it every few months to get those clicks. For Pinterest, that means 4 months, and other social shares should happen.
Don’t worry that the same readers will see it again and again as they will not. Social media does not always show us the same content again and again. And, even if they do, they will more than likely not remember reading it previously.
If you would rather put some of your social sharing on autopilot, you can use services such as SmarterQue or Tailwind (one for social and another Tailwind). That way, you won’t forget to share a thing!
12. Monitor Analytics
It is important to understand how your audience receives the post. At the 7 – 10 day mark, analyze your analytics.
- What type of engagement did it get on social media?
- How many clicks did it get?
- Did you get conversions to your list or product?
- What worked and did not?
If it did not give you the results you wanted, it might mean you need to edit the post or the image you share on social. However, if it worked in the way you hoped, use that as a template to replicate for other content and social promotion.
Don’t think that hitting the publish button is the end — it is only the beginning!