You’ve followed the steps to start a blog.  It is set up and has a great theme, layout, and style. But now comes the reason for your blog – the content.

You may be feeling frustrated because you have no idea where to start.  If you have been blogging for a while, you worry that you have not written your posts the right way.

You aren’t alone.

But writing a blog post doesn’t need to leave you feeling stressed.  It is simple when you know the exact process to follow when you sit down to write your articles.

 

If you read any articles about blogging, they all talk about getting started.  And then, just like a mama bird, they throw you out of the nest and expect you to know how to fly.

But that doesn’t work.

All too often, bloggers help share that ultimate start a blog post, but they stop short of telling you what to do after you start your blog. They don’t take the time to talk about what matters most – your blog posts.

There are not any secrets to writing a blog post that people will want to read.  It is just about making sure your post is well-written, so it is helpful for the person who is clicking to learn more.

You need to take the time to understand the parts of a blog post and how they work together.  Yes, you may want to write a blog post fast, but what matters more is that you write it well.

Before we get started, make sure you grab your free blog post template!!  You’ll have a simple format to follow as you write your next post.

 

START WITH BLOG POST RESEARCH

Brainstorm ideas

Sometimes it is tough to come up with content ideas.  When you first start blogging, you have lots of thoughts for articles. However, as time goes on, that may not be quite as easy.

Start by brainstorming.  Set your timer for 5 or 10 minutes and jot down any ideas that come to mind.  During this session, never say “that is stupid” — put it on your list!   When the timer goes off, look over everything and expand on it.

For example, if you wrote down taking better pictures, what can you do with this topic?  Maybe you could talk about taking better photos of your kids.  Perhaps you want to help bloggers improve food photography. Dig deeper on each item to see what you can do to make an awesome article.

 

Ask your audience

You could also survey your audience.  Ask your email subscribers or do a Live in your Facebook group to find out their struggles.  After all, these are the people visiting your site so if you can help them; you can help others as well.

 

Decide if what type of post you want to write

There are all sorts of different kinds of blog posts you can put onto your site.  You need to decide what type of post you wish to include.

  • How To Posts.  Teach the reader how to do a specific task or project.
  • Product Posts.  Talk about your product or another product/service that you want to your readers to purchase.
  • Comparison. You can compare two or more products in your article.
  • Rant.  Maybe there is something that you don’t like that you want to talk about with your readers.

 

Keywords

Once you have some ideas for topics, the next thing to do before you start writing is to conduct keyword research.

Keywords are how Google will know what your site is about. And, since the goal is to get traffic, you want to make sure you include those phrases.

To search for keywords, you can use a Chrome extension called Keyword Everywhere.  When you type in a keyword, you will get suggestions for other keywords that you may want to consider.

You can search on Google and will see different suggestions both when you initially start typing as well as the bottom of the post.

There are many other ways to conduct your keyword research, but these two ideas will get you started.

 

WRITE A KILLER HEADLINE

You’ve got the topic idea. Next, you need to create an attention-grabbing headline.  That is the only way people will want to click.

First off, make sure your headline is your H1 header (which it is in most themes) and that it also includes that keyword you for which you want to rank.

 

Brainstorm ideas

You may need to brainstorm several headline ideas or use one of the headline analyzers.  During your session, don’t rule out any idea.

Sometimes the craziest title name ends up being the best.

 

Ideas to keep in mind

There is much to consider when writing a blog post headline.  Some of these include:

  • Use the right adjectives
  • Educate or promise something
  • Use a call-to-action
  • Try using numbers
  • Consider rational

If you want to dig deeper and learn even more about headlines, check out How to Write Killer Headlines to Get People to Click.

 

WHAT TO INCLUDE IN THE BLOG POST INTRO

The first paragraph of your post needs to quickly grab the reader’s attention and make them want to continue scrolling.

Connect with your reader

The simplest way to do this is to make the reader feel as if you are speaking directly at them.  You can do this by including the word “you.”

When you can make your visitor feel a part of the conversation, they will continue to scroll and read your fantastic article.

 

Use emotion

Readers will connect when you not only talk to them but also if you make them feel something as well. The simple way you do this is with buzz words.

Look at your article and include words such as:

  • Frustrated
  • Worried
  • Tired Of
  • Love
  • Fearful
  • Stressed

When a reader sees a phrase such as “You know your kids need to eat healthily but are worried you are failing in this department.”  Right there, you’ve connected with them and added the fear and worry they have when it comes to their kids.

These phrases can create that instant connection and bond with your reader from the moment they visit your site.

 

Talk about the problem

What is it that you are trying to solve for your reader?  Check out my intro above.  I say this:

You may be feeling frustrated because you have no idea where to start.  Or, if you have been blogging for a while, you worry that you have not written your posts the right way.

Do you see that I touch on the problem?  I am sharing that bloggers don’t know how to write a blog post or worry that they aren’t doing it the right way.

Anyone who needs help in this area will want to continue scrolling (just like you).

 

Reassure and promise your reader

Once you touch on the problem, the reader must see that you are going to help them.  Tell them how you will solve their problem.

Pull your reader in even more by offering them a solution to their problem.  Let them know that you are here to help and what they will achieve if they read your article and follow your advice.

 

Transition to your content

The final piece of a well-written intro will segway from the intro to the content.  Talk about the problems and then hit as to the solutions.

Now is when you go more in-depth about telling the reader what it is they are going to learn from you.  Why should they keep reading?

Tell them now.

 

WHAT GOES INTO A BLOG POST?

Now you are ready to help your reader!  So what do you need to include in the blog post?

 

Make sure the blog post layout makes sense

Your post needs to be easy to read.  If it isn’t, readers will click out before they even scroll.  And not only that, but Google will not rank you very well either.  Use this simple blog post template, so you know what to do on every blog post you write.

 

Always include at least one image

Images break up the content and make it much easier to read.  It also can invoke emotion and pull the reader in so they connect more with your message.

Your images do not need to be those you take yourself.  Stock images and graphics can work very well on many posts.

The important thing here is to ensure the image goes with your post, is clear and properly optimized to provide a positive reader experience.

 

White space is your friend

White space is vital.  Your paragraphs should never be more than three sentences long.  That gives white space (especially on mobile) and makes your article much easier to read.

 

Use headers

All too often, bloggers are not using headers when writing an article.  Your headers are where you put those keywords you want Google to find on your site.  That means you must use them.

Your headers are your H2 and H3 tags.  If you look at this post, you will see the H2 tag above and each topic is an H3.  That makes it easy for readers to read and follow the content.

 

Consider bullets or lists

Sometimes you can make content stand out and easier to read if you use lists or bulleted items.  When readers are learning a topic, these lists and bulleted talking points help draw attention where it needs to be.

That way, even if they skim (which many do), they know where to focus their attention so they can learn.

 

Write for your reader 

There are times when bloggers feel that they must be more generic in their writing so that it appeals to everyone.  That doesn’t work.  When you write your blog post, you need to know who you are talking to.

What are the struggles for your reader?  Why is this person visiting your site? What problems or issues are you trying to solve?

For example, there are several ways to save for retirement.  But the way you save in your 20s is different than in your 50s.  You would not expect both to get the same advice, right?

The same is true with your blog posts.  When you know who you are writing for, it makes sense.  Your reader will connect to the content, and more importantly, to you.

Don’t feel like you need to write for every person out there. It is OK if people don’t connect with you because when the right one does, magic happens.

 

Don’t get too hung up on the length

You may have read an article that says your blog posts need to be 1500 – 2000 words long.  However, yours is only 750.  Do you need to add more?

Not necessarily.

Yes, Google likes longer content, but there are times when that doesn’t make sense.  You don’t want to fill an article with fluff and nonsense simply to add length.  That is not a good idea.

What matters more is that you cover everything you can about the topic that helps your reader.

 

Use proper grammar

It is imperative that you take time and review and edit your content.  You do not want to hit the publish button on a piece riddled with typos.  That will turn your readers away.

If you are not great at editing, you may want to hire a blog editor.  You can also invest in software, such as Grammarly, and edit every article before you hit the publish button.

 

Don’t forget to get readers onto your email list

You need to place a call-to-action in your blog posts.  And, the one you want to use on every post is the opt-in — or where you ask them to sign up for your list.

Make sure the freebie makes sense

When it comes to putting your opt-in (also called your freebie) on your post, it needs to make sense.  It should provide value to the reader so they can’t wait to hand over their email address.

Saying things such as “get on the list” or “sign up to get my freebies by mail” will not work. It just won’t.

Instead, make sure that your freebie provides value to the post itself.  If you are sharing an article on how to make the perfect cake, a baking tips printable would be great.

 

Add the opt-in twice

You want to place your email sign up box in your article more than once.  The first placement should be towards the top of the post and the second the bottom.

The first one will capture readers before they scroll too far.  That way, if they don’t want to read and would rather get your freebie by mail, they will do so.

You will also place a second one towards the bottom.  Then, when they finish reading and feel that was extremely helpful, they have another chance to get on your list.

 

CLOSING YOUR BLOG POST

You may read articles that just end.  There is no closing to them at all.  It makes you feel as if you are missing something, and the article was not finished.

You need to close out your posts.

Your closing includes two pieces:

  1. Wraps up the content
  2. Asks for engagement

Wrap up your content

You need to recap the post in a couple of sentences.  Again touch on their problem and how you solved it for them.  When you make the reader feel that you helped them, they will return to read more from you.

 

Ask for engagement

You can also close the post by asking readers to comment or email you.  You may even ask them to share your content on social media.

When a reader feels a connection, they will be more apt to comment and to engage with you.  Just make sure to respond to them, so they do feel you are listening.

 

There you go!  Now you never have to worry that you aren’t creating quality blog posts. Grab my free template so you can follow that simple rule with every blog post you create.