The one thing successful bloggers use is a blog content planner. It helps them not only know what to write about but also when to publish it on their blog.
To be a successful blogger, you need to balance several balls at once. You need to keep track of your blogging ideas, your site’s income/expenses, and your goals.
You also need to know what you will write about month-after-month.
That is where the challenge lies for many bloggers. Let’s start at the beginning.
Why bloggers need a content plan
You blog to share your thoughts and ideas with others. And, chances are that you also want to make money doing it.
But you need to know what to write. That means planning your content so you can create what it is your readers want. It is also essential for several other reasons as well.
When you have a blogging content calendar, you have focus every time you sit at your desk to write.
Rather than scratching your head or asking for content ideas in your Facebook group, you will have a list of ideas right at your fingertips. No more floundering about trying to figure out what you should write about this week.
Never miss out on seasonal posts
It happens to all of us. A holiday is coming up in three days, and you suddenly get a great blog post idea.
But, by then, it is too late.
By planing your content out, you know what you need to write about and when. For example, back to school content should be published by mid to late June.
That allows you time to promote it properly on Pinterest, so it is indexed and searchable when the time comes for back to school time. It also gives Google a chance to index it for organic search as well.
Having a content plan in place ensures you never miss out on seasonal opportunities.
Helps you achieve your blogging goals
You have goals or your blog.
But, you can’t work towards those goals without a plan.
For example, you may want to bump your affiliate income by 25%. That means you need to write content where the partner is a fit so you can get more people to click and buy.
You may also want to reach 25,000 sessions to apply to MediaVine. That means you need traffic, which means the content that will get clicks.
It could be that you want to bump your organic traffic. That means you are going to need to devote more time and resources to implementing proper keyword research and post formatting.
Gives your reader what they want
It is easy to want to get off track when it comes to blogging. But you need to make sure you know your target audience and provide them with what it is they want.
When your content continues to help your reader, then you know they will want to read it. That alone can set you on the path to blogging success.
Helps with SEO
You want your content to rank on Google so you can get new readers and traffic. Your content strategy helps you with this
By researching keywords and content, you know what you can write about and how – so you get a chance to rank! Don’t neglect proper SEO when it comes to writing your content.
Keeps you focused on what matters
With social media, news, and life, it is easy to get distracted. Your content plan helps you stay focused on what it is you need to write about.
Your content plan will be your best ideas so you can write not only what it is your reader wants, but also the content that has you excited to write!
What to keep in mind when creating your plan
As you work on planning your content for the next year, there are things you need to make sure you always in mind:
What does your reader need?
Remember, your blog is not about you. It is about your reader.
What is it they need to learn, and what is it they need from you?
Yes, you may think you want to write about the latest events in the news and how it affects your reader, but that may not be what they want to read. Never forget about the reason you do this, which is to educate and help.
What is working?
Before you plan what to write about, spend some time reviewing Google Analytics. Which posts are getting the most traffic data this time?
That is what you need to think about writing about.
Let’s say that you get a lot of clicks to your content on getting out of debt. What else can you write about concerning this topic? If the readers are coming for this already, then give them even more!
Which holidays or seasons work for you?
Make sure you check out the holidays for the entire year and think about what you can provide to your readers at that time of the year. Don’t forget that you need to write about it at least 60-90 days before the actual event.
Which keywords are your focus?
Part of a good content strategy involves SEO. That means knowing the keyword you hope to rank for this year.
Spend ample time doing proper keyword research so you can figure out which words to target and build the content around that idea.
How to create your blog content plan
Now that you know what to keep in mind, it is time to get busy planning!
Put it in writing
Before you think about planning, you need to know how you plan to track the work. You can use an online planner, such as Trello.
You can also grab my Content Planner so you can plan your content for the entire year (and best of all, when you buy it once, you get FREE lifetime updates). The planner gives you both holiday and seasonal ideas as well as monthly maintenance reminders so that you can plan your articles for the full year.
Plan how many posts to write
Your goal may be one post a week. That means 52 articles for the upcoming year.
It could be you want to publish two a week for a total of 104 for the year. Or, you could do one every other week for a total of 26 posts.
There is no right or wrong number of posts. It is what works for you and helps you achieve your goals.
Write down the dates you know
You may know for sure you want to write an article about fall gardening or how to stick to a New Year’s resolution. Add those content ideas to your planner for the date and month you need to write about them.
Consider all sorts of events you know about:
- Holidays (i.e., Easter, July 4th, Thanksgiving)
- Seasons (i.e., spring, summer)
- Specific seasons for your blog (i.e., gardening, summer vacations, tax time)
- Sales (i.e., Amazon Prime Day, Black Friday, etc.)
Holiday and seasonal brainstorming
Next, review the holidays and seasons to figure 0ut what you could write about for your niche at the time of the year. And, it will often not be a single post.
Let’s say you want to write posts about back to school. You may have a post about celebrating the end of summer, saving on back to school clothes, and another on transitioning to a school schedule.
You could be a travel blogger who wants to share spring break planning, such as where to go on a budget and how to find the right travel agent.
These posts need to be added at a specific time of the year, so they need to be on your planner accordingly.
Add the content on your mind
There is a good chance you already have some ideas spinning around in your mind. Add them to your planner – by date and month. You can fill them in around the seasonal content that is already on your list.
Make sure you spread them out for the year so that you don’t fill the planner for the next two months as there are other things you will need to consider.
The money content
While you can use affiliate marketing on any post, there are posts you want to write with that specific goal in mind. These are your money posts.
Add at least one money post to your planner each month.
The goal is to make sure that there is one article where the sole focus is money. It could be a roundup, review post, interview, or something to enhance a product or service you sell on your site.
Part of a smart SEO strategy is to write the content that you can rank for. You may not rank for “getting out of debt,” but maybe could rank for “getting out of debt on one income.”
Add your keyword content ideas to your plan, so you don’t forget to write about them.
You’ve got a lot of content on your planner but may still see some slots are open. Now is the time to brainstorm ideas for more content.
But, you don’t need to rely on yourself for this.
Do more keyword research or use something like Answer the Public to get some great content ideas.
Spend some time in niche related Facebook groups to see what people are asking.
Run some Pinterest searches to see what it is people look for there.
Add those ideas to your planner until each month is filled for the entire year.
The best blog content planner tools
You now know what goes into your plan, but what tools do you use? There are several options and so you want to make sure to find the one that works best for you.
A digital planner may be best or you may find that you need to have something printed you can write in. It does not matter which tool you use as long as you use something.
Printable Blog Content Planner
While you could try to create something yourself, it can be easier to use tools that have been built for you. One option is the Blogging Content Planner Template.
It is set up to remind you of the holidays and monthly maintenance and reminders you need to do on your site. It includes ample space for planning every article you want to add to your site.
You buy it once and you get the free updated version year after year!
Paper may not be the option that works for you. If you want to go digital, you can check out Trello or Asana. Both are great options and allow you to track your content.
Trello uses cards to track your work. You create a card and in it, list all you need to do.
For example, you could have a card for each blog post idea. It could include your keywords, ideas, drafts, and the date you know you want to publish it on your site.
Asana puts lists and boards together to also track the flow of the project. It works in a similar way as Trello but has a different layout.
You will want to review both and give them a test drive to see which works best for you.
If you want your blog to be profitable you need to plan. Put your blog content planner to work so you are always focused and on track to achieve your goals.