The question I hear over and over again is “How do you make money blogging?” Whether you are blogging for a hobby or trying to replace your income, there are many ways that you can bring in money from your blog.
You’ve probably seen the income reports from other bloggers sharing their income of $25,000, $50,000 and even $100,000 a month! That sounds amazing, doesn’t it? But how are they doing it and it is something that you can do?
HOW MUCH CAN YOU MAKE BLOGGING?
There is not a black and white answer here. The truth is that bloggers make as little as a few hundred dollars a year into 6 or even 7 figures.
There are many factors that go into the income a blog makes. These include things such as traffic, social media influence, social engagement, product offers and many times — luck. Sure, bloggers work hard, but if you ask many of them, some of it is just good old luck.
That should not discourage you. If anything, it should be encouraging. The idea that you can turn your blog into a business is exciting! Scary – yes. But so exciting!
The even better news is that you do not tons of traffic coming to your site before you start making money. Anyone can implement a money making strategy. You just need to know where to start.
HOW DO YOU REALLY MAKE MONEY BLOGGING?
There are many avenues to making an income for your blog. Just like each of us are different, so are these income options. Some of they will jump right out at you as an option and others will be those in which you have no interest pursing. The great thing is – that’s OK!
Just find the ones that speak to you and do research to get started with this type of income stream. As you get more and more comfortable blogging, you may find you are willing to step outside of your comfort zone and try that new revenue stream. After all, you just never know what will work!
Ads on website can be done in a few different ways. They could be through networks or private advertisers. The type you use will be based upon what you feel most comfortable promoting.
Display ads are the banners and images you see in headers, footers, side bars and even within the posts themselves. These are done via an ad network. These are a simple way to make money as there is no additional work needed. You add the code to your site one time and the ads show over and over again.
Display ads create passive income. Passive income is the income you generate on your site without having to create content or in any other way.
Before you sign up, it is important you understand the terminology. You will often here them mention RPM. That means rate per 1,000 impressions. So, if they say the RPM is $4.25, then you will be paid $4.25 for every 1,000 page views on your site. This is important because you really want to work with someone who offers a higher RPM.
There are advertisers who work with bloggers no matter your traffic. There are many different ad networks available. Some of them have eligibility requirements, so make sure you satisfy them before you submit an application. Here are some you can look into:
No page view requirements
10,000+ page views
25,000+ sessions per month (not page views)
100,000+ page views per month
These work in the same manner as display ads. The difference is that you do not have a network for placement. These are ads where you work directly with the company or PR firm for placement.
You will be responsible for ensuring the ads work properly. In addition, there will need to be a contract between you and the advertiser. When it comes to what to charge, that can be tricky as you do not want to over or undersell your site.
You can do research online to find rates to charge, but keep in mind that you should be able to charge from 2 – 3 times what some advertising networks pay you. So, if your network pays you around $5 CPM, you can charge as much as $10 – $15 CPM.
To figure out your rate, you first must determine your average traffic. Then, you can determine how much to charge for the placement. This example walks you through how to do just that.
1. DETERMINE YOUR CPM RATE
$5 advertising network CPM
$5 * 2 = $10 CPM$5 * 3 = $15 CPM
2. DETERMINE YOUR AVERAGE PAGE VIEWS
Don’t just look at the past 30 days. It is better to look at 3 months worth of traffic to determine an average. Review your Google Analytics to find your total traffic for 3 months. Divide that amount by 3 to reach an average monthly traffic number.
3 months traffic = 127,440
127,440/3 = 42,480 monthly page views (average)
3. CALCULATE YOUR RPM NUMBER
This is the rate advertisers use to pay you. They amount is a set value based upon every 1,000 impressions. You will use this same figure to calculate your rate.
Now that you know your monthly traffic, divide the total by 1,000. This gives you with your CPM number.
42,480 / 1,000 – 42.48
4. DETERMINE THE RATE TO CHARGE
You now have all of the numbers needed to calculate ad placement. It is good to figure both a high and low figure. Then, pitch your high number and negotiate as needed. Just don’t charge less than your low number.
42.48 * $10 = $424.80 (low end)
42.48 * $15 = $637.20 (high end)
This is the amount you will charge for ad placement for one month.
You now have your high and low amounts to charge for private ad placement. Find other sites in your niche with the same amount of traffic and see who they are working with. You will get inspiration of the types of companies to contact.
Givewaways / Reviews
Another type of advertising is a giveaway or a review. You may be contacted by a company to complete a post and giveaway. They may also ask you to simply review their product or their location.
In most giveaways, there is a review component. They are wanting you to review their product or store and share your feedback. The idea is to increase awareness around them. Many times, they will even provide you with the same product or other item to giveaway.
Many times, however, companies would like to just have you get a free product for your review or the giveaway. You must consider the value as you will have to claim it for tax purposes and honestly, free products are not the same as cash. If a company only wants a review or giveaway in exchange for a gift card, for example, you may want to think twice about it.
Sponsored posts are paid post advertisements on your blog. Advertisers work with you to write a post, create a recipe, etc in conjunction with their brand. They do this to gain more exposure with your audience.
There are firms that help you find these paid placements, or you can reach out to brands yourself by contacting the PR firms or even via Twitter. There are sites, such as IZEA or TapInfluence, that connect you with potential sponsors. Sign up is free and this is a simple way to
Sponsored posts allow you to be creative and share information that your readers would otherwise expect, but you get paid to talk about it. They can be a simple way to generate income for your site.
One of the questions most people have is “how much do I charge?” I wish that it were black and white for everyone — but it isn’t.
If you are really interested in sponsored posts, read more about How Much to Charge for Sponsored Posts. It walks you through the ins and outs of sponsored posts as well as how to determine a fair price to ask for your post.
This is a fun way to make money! Affiliate links allow you to talk about the books, products and/or services that you love, with a chance to be paid!
The way it works is simple in theory. You prepare your post as usual. You then link some of the products or services to the site where they can be purchased. However, instead of just linking to them outright, you use an affiliate link provided to you.
That links allows tracking to happen. Then, if someone makes a purchase through your link, you end up getting paid a small commission or fee. Readers tend to trust you, so when you can promote products you would talk about for free – but get paid for it – why not?
Like I said above, it is simple in theory. However, legally and the manner in which you do it is bit more in depth. Not difficult, but just that there is more to it than just placing a link.
Rather than me try to dig into that here, I’d recommend you check out the Making Sense of Affiliate Marketing course where Michelle teaches you how to do this.
There are all types of products you can market in order to make money. The great thing about these is that you get all of the profits. You are not sharing a cut of it with anyone else.
Courses are becoming more and more popular ways to monetize your site. If you are an expert on a topic, you can create a course to sell to other bloggers or your readers. People will purchase the course to learn more about what you have to teach them.
Now, you don’t have to be the top expert in your field to complete a course. In fact, it is good if you are not. You simply need to have very good knowledge and understanding so that you can actually teach it to someone and answer questions that might come up.
I have seen courses priced from $25 up into the hundreds (and even thousands). When creating a course, make sure you do research to ensure that there is a need for your readership and to also find the right price point. The platform I recommend for course content creation is Teachable as it is easy to use for both the creator and your students.
Remember, if you don’t create a course, there is a good chance that someone else will.
Books (including eBooks)
If a course is not your cup of tea, but you have knowledge to share, a book is a great idea as well. eBooks are very popular. They are a PDF that is downloaded directly onto the buyer’s computer. He or she can read it as often as they desire.
There are options to selling your eBooks. You can use KDP, which is the Kindle Direct Publisher program. However, if you do, you are not allowed to market your books in any other way (they are pretty strict about exclusivity).
If you do want to sell them yourself, check out Gumroad, where you can host your download. They take a small percentage from each sale for hosting it for you. However, that can be simpler than hosting it yourself.
You can create a printable or other product to sell to your readers. This can be something such as a planner you design, a graphic to download or something more tangible such as a scarf or soap.
While you can sell your products on your site, you might want to find a third party seller to help you. To get some interest going, you may want to start out by selling on a site such as Etsy. It is easy to use and while they take a small cut of the proceeds, you don’t have to maintain a shop on your site and deal with payment collection.
If you do want to place it on your site, you can use plugins such as WooCommerce or Shopify to help you create a store front to market and sell your products. You can check out a sample store on my other site, Penny Pinchin Mom.com.
Consulting / Coaching
If you are an expert in your field, you may want to provide coaching or consulting services. This allows you to work one-on-one with individual clients and fulfilling a need they may have.
The knowledge you have can be shared to help people set and achieve whatever goals they may have. Your consulting may be one time or it could provide an ongoing service.
For instance, I offer many services to help both new and established bloggers work on their site and marketing strategies. Together we can help increase your traffic and in turn, your income.
Some sites have such great information and resources that they charge a monthly fee for people to access them. These are paid membership sites. Your knowledge will come at a price to the people who want it.
While not as popular, it might be an option. If you are considering going this route, make sure you are including some type of proprietary or other details that would not be shared elsewhere. For example, if you have been successful in online marketing, you may start a paid site and teach people the secrets to getting and retaining online clients around the globe.
When you are an expert in your field, your blog can show that. As a result, you may be asked to speak at conferences and other events.
If you are asked to speak at one of these events, find out if they want you to be very niche specific or if they would rather you keep the discussion broad. You will have to prepare your talk to ensure you can fill the allotted time and that you will keep the audience engaged and interested. After all, there is nothing worse than a conference speaker who puts the audience to sleep!
You should always charge a fee to speak at these events. It should be large enough to cover your costs to attend the conference. In fact, some may even cover your conference attendance fees, leaving you with transportation and hotel costs.
Not all of these ideas will work for everyone. To start, find one or two you feel you can make work and focus your efforts on growth. Don’t try to do everything or you will give up (it will be overwhelming – trust me).
Making money from a blog is a lot of fun. It is great when you see the money roll in and you can even replace your full-time salary or be able to make money as a stay-at-home parent. The sky truly is the limit when it comes to making money from your blog.
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