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Blog failure is scary, but that does not mean it is the end. Read how my blog failure has allowed me to become even more successful.
No one wants to fail. It is embarrassing, and honestly, it does not feel good. But, sometimes, failure is just what you need to have happened to be successful.
Struggling to know what to focus on with your blog?
What to focus on, and the mistakes to avoid making, to turn your blog from a hobby into a business.
WHY FAILING IS NOT ALWAYS A BAD THING
My Biggest Blogging Failure
In 2009, I started PennyPinchinMom.com. Within a few years, I was making an excellent income. I had several assistants and did not have to worry about revenue. My income level had reached five figures every month, without too much effort. I was loving life!!!!
Then, the unthinkable happened. It changed.
First, one of my affiliate partners dropped a bombshell on me. I received an email that told me they were cutting my affiliate rates by more than half. Instantly, my income dropped by more than 50%! Imagine that happening to you in the blink of an eye. It doesn’t feel good.
And, just when I did not think it could get worse, it did.
I was a coupon blogger, and store policies were changing. Coupon prints and usage were going down. Interest in using coupons everywhere was starting to wane.
Not only that, but social media algorithm changes meant that fewer people saw my posts. As a result, traffic to the site was down. That meant my already reduced affiliate income decreased, as did my ad network earnings.
By the time all was said and done, my income dropped by nearly 75%. All this happened within a month. I was sick and was not sure what I was going to do.
What happened next
All these changes caused me a lot of stress. I developed hives and ended up losing a lot of sleep. How in the world was I going to continue to make it all work? I had no idea. But, being an entrepreneur, I knew for sure that quitting was not an option.
The first thing I did was analyze my expenses. I had to scale back. That lead to me having to do something I hated.
I had to let one of my assistants go. It was the worst feeling in the world. The fact that I had to put someone out of work just sickened me. But I had no choice.
That helped somewhat, but money was still tight. For the next three months, I worked without pay. I made sure that I covered my expenses. There was no way I could run the site alone, so I knew I could not get rid of any of my other assistants.
I was making ends meet but knew there was no way I could continue this way long term. I was going to need to make some big changes. And they would need to happen sooner than later.
The changes I made that worked
Once I had the income situation under control, I knew I had to find a way to bring that income back up again, or I would be forced to make more employment cus and I knew that was not an option.
I made a list of what could bring more traffic and revenue into my site and what I was doing that hurt my bottom line. The process involved me doing a few things:
First, I analyzed my site to ensure that the topics that generated the most traffic were visible and easily accessible. That led me to a realization. The site needed a redesign.
The look was dated, and the flow and feel were not as user-friendly as they could be. The site needed to be cleaned up to improve not only the look but also the flow. I knew a slow and messy site would hurt not only traffic but also my revenue.
It cost me money, but it was a necessary expense. I looked at this as an investment back into my business that I was trying to rebuild.
Once I did that, I looked at the content itself. I wanted to make sure that what I was putting out there was what people wanted to read. That led to cutting back on some posts I was paying for. They were not generating enough income to warrant the expense.
I also had to look at my business plan. The model I had been following for years was no longer working. I had focused so much on one source of income that I had not put enough effort into other options. This meant I had to find more ways to diversify my income.
I did a lot of research and reading. That led me to follow successful people within my niche and took note of what they were doing. I came up with new ideas and even a new passion (this site).
During the process, I figured out that I had a lot of knowledge to share. I found new partners who wanted to work with me on sponsored posts. I created a course to help my readers get out of debt. I got busy creating courses, printables, and books! I launched my coaching and audit business.
Everything I did was a challenge because it forced me to step outside of my comfort zone. Had I not failed, I’d never have pushed myself to try these new ventures and revenue streams. In my failure, I found success. However, best of all, I found the person I was supposed to be.
It took some time, but I was almost back to the same income level within a year. I had done it!! I’d turned the negative into something positive.
WHAT TO DO WHEN YOU FAIL AT BLOGGING
For me, failure is now leading me towards greater success—more success than I had dreamed possible. Had I not failed, I would have never had a chance to grow and challenge myself. I am doing things I never thought I would. My greatest success has been my failure.
If you find yourself in this same situation, please don’t quit. When facing failure, here are the things you must do:
1. Make lists of what is working and what is not
Before you make any drastic changes, you should know what works and what doesn’t. Create two lists: one you should continue doing as it makes you money and what you need to stop.
Focus on what is working and be willing to let go of what is not. Even a temporary setback will set you up for long-term success. It is scary at that moment, but it is the right thing to do.
2. Follow others
If you are finding failure, get inspiration from those who are successful. There is a saying that if you want to be rich, have rich friends.
The same is true with your business. If you want to be successful in your business, follow and emulate successful people. If you want to succeed at blogging, then follow successful bloggers.
3. Allow your failures to push you to new limits
When you fail, it means you were willing to try something new. You were stepping out of your comfort zone and gave a new venture a shot.
4. Only focus on what you can control
When failure strikes, take a look at what happened. What is out of your control, and what can you change? Focus on what you can do and not the things over which you have no say.
For me, I could not control that one of my partners wanted to drop my income. Instead, I focused on ways I could make more money. I brainstormed new ideas that led me down a path that has resulted in even greater success.
5. Don’t give up
No matter how horrible it seems at that moment, don’t quit. You probably have had more success than you realize.
Yes, it may mean making a few changes in what you are doing, but that doesn’t mean you should stop completely. Do. Not. Quit.
6. Failure is a verb – not a noun
Just because something you tried failed, it does not mean you are a failure. It just means that this venture did not work, and you need to move onto something new.
7. I am going to be stronger
“That which does not kill us makes us stronger.” I know that this is so cliche, but there is so much truth in it. Failure is a chance to learn and find resolve and new determination you may not have otherwise known.
Failure is not the end. Not if you don’t allow it to be. Instead, look at failure as a push in a new direction. Yes, it will be uncomfortable when it happens, but just look ahead and imagine where that failure may lead. You might be pleasantly surprised.
Struggling to know what to focus on with your blog?
What to focus on, and the mistakes to avoid making, to turn your blog from a hobby into a business.
Tracie you have no idea how much I needed to read this today. I just wanted to say thank you.
You are so welcome! The thing is that I think more bloggers go through this than we realize. Everyone only ever talks about the positive. We need the negative to help us know that we are not alone – and so that we see the real, raw side of blogging.
I hope that things get better for you! And, maybe what you are going through now is just your new beginning and you’ll be on your way to realizing much success!
Keep me posted on your journey — I definitely want to continue to support anyone who is going through this.
We too had the same exact thing happen. We were “coupon/deal bloggers” when we started in late 2009. We were doing well, with some months making 5 figures. We thought we had it in the bag and my husband quit his job to help full-time. It was like overnight our income dropped by more than 50% because of the same exact reasons. Out of curiosity, was one of yours the photo deals that dropped affiliate commissions dramatically? For us, this was one of them. We were making a killing on those photo deals. About the same time, many similar sources dropped too.
My husband went back to work and I wanted to quit entirely because I was working so hard and now working just as hard and income dropped so dramatically. But after a year or so, I finally decided it did not need to be this way. We changed our approach and our site even grew massively. Thank you for the encouraging story and to keep going!!
Cassie
Wow! Your situation was even tougher than mine! My husband was getting ready to quit his job and I had told him that we had to have a bit longer time to watch the trends. Then the bottom fell out and we were both very grateful that he had not quit.
For me, it was actually Amazon saying we were making too much and they changed our fee structure. That was actually the big one for my site.
It is so encouraging to see you both back at and turning things around. I hope you keep growing and have great success!!
Hi Tracie, such a good story to read about, not many people are brave enough to talk about their failures! Thanks for sharing! Sean
Thanks Sean. It is very scary to admit failure. However, if it helps inspire or help one person, then it is totally worth it!
I can’t imagine the stress of that, you’re a real fighter for getting through that. The idea of having your own online blog/biz sounds great in theory, but the responsibility of providing an income for not only yourself, but for the other people you employ is such a tremendous pressure.
Hats off to you for pulling through, you must be proud.
Thanks so much! It was not a good time, for sure. Lots of stress! LOL!!! I hope that my story lets others know that they are not alone and that they don’t need to quit when things like this happen. They too can persevere!
Thank you for sharing this. I had no idea you went though this. I like your point about emulating others. Sometimes I’m beating my head against the wall over something blog-related and then I’m like “Stop trying to invent the wheel.” If someone is already doing it, telling you how they do it and they are successful – heed their advice.
It is so easy not to want to do what someone else says or does. We all get a little set in our ways and can be difficult to embrace a new idea or concept. But, when you do?! Oh my – it leads to amazing things!!!
Thank you for writing this. I hey do nervous about failing that I don’t think of it as a lesson. This helped take some stress off of failing.
You are so welcome! No one seems to ever share how things didn’t work for them. And it leads you to think that if you do, it is somehow something you are doing wrong that they never did. The more honest you can be with those you try to help, the better and more your readers will love you.
Hi Tracie
You;’ve always been one of my favorite people online with a wealth of information and the best part is you share with others. I thought it was beginner bloggers like fail but it was an eye-opener to read that even a successful blog can fail too. I agree totally with you on changing your approach. I launch my old blog a few months back but after 6 months of battling with blog traffic shut it down. Then I observed few successful blogs, did introspect, put my mission & visions in place and launch a new blog. This time things are totally different and I credit it to my positive mind, planning, and research. So for me too, failing was a stepping stone.
First of all, thank you for your kind words. And I love how call it a stepping stone! Sometimes we step back and then we get to take a giant leap forward! I can’t wait to hear how things go for you this time around. Best of luck to you!
Thank you for this encouraging post. I am a new blogger, trying to figure things out, I am spending money while making practically none.
I am hanging in there, working hard to break through.
Thank you.
We all need to support one another. There are many posts about successes online, but I think that when you can read that someone else failed before they found that, it can help encourage you.
Keep on keepin’ on!!!
Great article for all areas of life. My blog isn’t anywhere where I want it to be but I keep trying
That is all. you can do – keep on keepin’ on!