Blog failure is scary, but that does not mean it is the end. Read how my own blog failure has allowed me to become even more successful.
No one wants to fail. It is embarrassing and honestly, it does not feel good. But, sometimes, failure is just what you need to have happened to be successful.
Make sure you download my Free 15 Habits of Succesful Bloggers Guide so you can post it where you can see it and remind yourself of what you need to do to become a success!!
WHY FAILING IS NOT ALWAYS A BAD THING
In 2009, I started PennyPinchinMom.com. Within a few years, I was making a really good income. I had several assistants and did not have to worry about revenue. My income level had reached 5 figures every month, without too much effort.
Then, the unthinkable happened. It changed.
The first thing that happened was one of my affiliate partners dropped a bombshell on me. I received an email that told me they were cutting my affiliate rates by more than half. In that moment, my income dropped by more than 50%! Imagine your income dropping by that much overnight.
And, just when I did not think it could get worse, it did.
I was a coupon blogger and store policies were changing. Coupon prints and use were going down. Interest was starting to wane. Not only that, but social media algorithm changes meant that fewer people were seeing my posts. As a result, traffic to the site was down, so potential affiliate and advertising income went down as well.
By the time all was said and done, my income dropped by nearly 75%. All of this happened within a month. I was sick and was not sure what I was going to do.
WHAT I DID NEXT
When this all was happening, I dealt with a lot of stress. I developed hives and ended up losing a lot of sleep. How in the world was I going to continue to make it all work? I had no idea. But, being an entrepreneur, I knew for certain that quitting was not an option.
The first thing I did was analyze my expenses. I had to scale back. That lead to me having to do something I hated. I had to let one of my assistants go. It was the worst feeling in the world. The fact that I had to put someone out of work, just sickened me. However, at that moment, I had no choice.
That helped somewhat, but money was still tight. For the next three months I worked without pay. I made sure that my expenses were covered. There was no way I could run the site alone, so I knew I could not get rid of any of my other assistants.
While I was making ends meet, there was no way I could continue like this long term. I had to make some changes – and sooner than later.
THE CHANGES I MADE
Once I had the income situation under control, I knew I had to find a way to bring that income back up again, or I would be forced to make more cuts. I knew that was not an option.
I made a list of what could bring more traffic and revenue into my site and what was hurting me. That involved a few things. I first analyzed my site to make sure that the topics that generated the most traffic were visible and easily accessible.
In doing this, I realized that I needed to do a redesign. The site needed to be cleaned up to improve not only the look but also the flow. I knew a slow and/or messy site would have a negative impact on traffic, and ultimately revenue. Yes, it cost some money to have it done, but it was necessary. I looked at this as an investment back into my business that I was trying to rebuild.
Once that was done, I looked at the content itself. I wanted to make sure that what I was putting out there was what people wanted to read. That lead to cutting back on some posts I was paying for. They just were not generating enough income to warrant the expense.
I also had to look at my business plan. The model I had been following for years was no longer working. I had focused so much on one source of income that I had not put enough efforts into other options. This meant I had to find more ways to diversify my income.
I did a lot of research and reading. That lead me to follow successful people within my niche and took note of what they were doing. I came up with new ideas and even a new passion (this site).
During the process, I figured out that I had a lot of knowledge to share. I found new partners who wanted to work with me on sponsored posts. I created a course to help my readers get out of debt. There are new projects on the horizon including more courses, printables, and even some books!
Everything I did was a challenge because it forced me to step outside of my comfort zone. Had I not failed, I’d never have pushed myself to try these new ventures and revenue streams. In my failure, I found success. However, best of all, I found the person I was suppose to be.
It took some time, but within a year, I was almost back to the same income level. I had done it!! I’d turned the negative into something positive.
WHAT TO DO IF YOU FAIL
For me, failure is now leading me towards greater success. More success than I had dreamed possible. Had I not failed, I would have never had a chance to grow and challenge myself. I am doing things I never thought I would. My greatest success has been my failure.
If you find yourself in this same situation, please don’t quit. When facing failure, here are the things you must do:
1. Make lists of what is working and what is not
Before you make any drastic changes, you should really know what works and what doesn’t. Create two lists so you know what you need to work more on and what you need to let go of.
2. Follow others
If you are finding failure, get inspiration from those who are successful. There is a saying that if you want to be rich, have rich friends. The same is true with your business. If you want to be successful in your business, follow and emulate successful people.
3. Allow your failures to push you to new limits
When you fail, it means you were willing to try something new. You were stepping out of your own comfort zone and gave a new venture a shot.
4. Only focus on what you can control
When failure strikes, take a look at what happened. What is out of your control and what can you change? Focus on what you can do and not the things over which you have no say. For me, I could not control that one of my partners wanted to drop my income. Instead, I focused on ways I could make more money.
5. Don’t give up
No matter how horrible it seems at that moment, don’t quit. You probably have had more success than you realize. Yes, it may mean making a few changes in what you are doing, but that doesn’t mean you should stop completely.
6. Failure is a verb – not a noun
Just because something you tried failed, it does not mean you are a failure. It just means that this venture did not work and you need to move onto something new.
7. I am going to be stronger
“That which does not kill us makes us stronger.” I know that this is so cliche, but it there is so much truth in it. Failure is a chance for you to learn and find resolve and new determination you may not have otherwise known.
Failure is not the end. Not if you don’t allow it to be. Instead, look at failure a push in a new direction. Yes, it will be uncomfortable when it happens, but just look ahead and imagine where that failure may lead. You might be pleasantly surprised.