You want traffic. After all, that is how you make money through ads, affiliates, and your own products or services. Your email list is a direct connection to your reader.
Sure, Pinterest and organic traffic are great, but you can’t control those algorithms. One slight change and your traffic can disappear in the blink of an eye. You own your list and no one can take that away from you.
Take the time to build a list of your most loyal followers and they’ll not only click to your site time and again – they will also buy almost anything you have to offer.